MB Digital · Est. 2021 · Paris · Kuala Lumpur

WE BACK THE BRANDS
WE'D BUILD OURSELVES.

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Our philosophy

We don't just
write checks,
we write playbooks.

To hard-working founders. To operators with skin in the game. To brands with conviction and global ambition. To teams that move faster than their category. Why? Because we know what it takes — we've built one ourselves.

The right founder can win in any vertical. The most successful ones don't just chase metrics — they design the system that compounds them. That dedication, married to a real operating playbook, is what separates the brands that scale from the ones that stall.

A strong team is non-negotiable. Bringing in the right operators early — and structuring the commercial and capital stack around them — has a long-term impact. Because great execution outruns great strategy, every time.

You're on a journey. We'll be there for the good months and the bad ones. We don't have all the answers, but we ask the right questions — and we've already made most of the mistakes you're about to.

2019 — 2026
Brands we've built with
01 — 12
Cabaïa
DTC accessories brand scaling internationally
L'Oréal
Performance media for global beauty brands
Unbottled
Solid cosmetics — sustainable DTC
The Bradery
Flash-sale fashion at scale
Jimmy Fairly
Eyewear brand, omnichannel growth
Balzac Paris
French ready-to-wear, going global
Feed.
Functional food, DTC subscription
Okavy
Portfolio investment — active since 2026
Upway
Refurbished e-bikes marketplace
SeLoger
Real-estate platform, performance acquisition
Stride-up
Co-founded, scaled to €9M, exited Jan 2026
We back brands.
But we believe in founders. Talk to us →
What we do

A focused practice.
Four convictions.

MB Digital is the operating vehicle and holding company behind a small portfolio of bets — backed by capital, advisory, and hands-on time. Not a fund. Not an agency. Something between.

01 — Investment & holding

Equity participations
in digital businesses

A focused portfolio of equity bets across e-commerce, SaaS, and performance marketing — companies where capital alone won't move the needle, but capital plus operating know-how will.

E-commerce SaaS Performance marketing
02 — Strategic consulting

Advising founders
and exec teams

Working alongside founders and executive teams on growth strategy, paid acquisition, and commercial structuring. Senior-led, no junior layer, no agency upsell. Just the playbook from someone who's done it.

Growth strategy Paid acquisition Commercial structuring
03 — Operational support

Hands-on with
portfolio companies

Embedded support on the scaling problems that actually matter: team building, go-to-market, performance optimization. Not a quarterly board seat — weekly, operational, accountable.

Team building Go-to-market Performance ops
04 — Six years of receipts

€0 to €9M.
Built & exited.

Co-founded Stride-up in 2019. Scaled it to 140+ clients and €9M in revenue. Exited in January 2026. The playbook isn't theoretical — it's the one we ran, with the scars and the wins to back it.

Stride-up · 2019–2026 140+ clients €9M ARR at exit
Track record

A decade in the trenches
of digital growth — across
140+ brands and counting.

140+
Brands worked with through Stride-up
9M
Revenue at exit, January 2026
10+
Years in performance marketing
3
Continents currently served
MB
Matthieu Baldeck Founder
About

Built one. Backing
the next ones.

I started in performance marketing in 2015, spent three years running senior accounts at Pickers, then co-founded Stride-up in 2019. We grew it from zero to 140+ clients and €9M in revenue, and exited in January 2026.

MB Digital is the next chapter. It's an investment and operating vehicle, deliberately small. A handful of portfolio bets, a handful of advisory engagements, and a lot of time spent in the actual work — because that's where the value compounds.

Based between Paris (the entity) and Kuala Lumpur (where I now live and work). Working with founders across the EU, MENA, and APAC.

"Anyone can back a winner once it's a winner.
We back the ones still figuring out how to become one."